Reza Mehman

Reza Mehman

Authentic Advertising with Jacob Fatih

Authentic advertising can reflect the society we live in. Seeing Jacob Fatih in this Commerzbank campaign made me think about how much has changed. Archived Project Mindset post, originally published in 2022. Dates and roles reflect the original publication. Authentic…

Through Hardship to the Stars — Eva Ries

Through hardship to the stars: an archived Project Mindset post, originally published in 2022. Dates and roles reflect the original publication. Through Hardship to the Stars — Eva Ries Music manager and promoter Eva Ries, who has worked with legendary…

More Composure in Business — Dennis Siver

Composure in business is something we can learn from unexpected places. Dennis Siver’s calm, playful approach to competition gave me food for thought. Archived Project Mindset post, originally published in 2022. Dates and roles reflect the original publication. More Composure…

Torch on Identity and Authenticity

Exploring identity with Torch led to fundamental questions: who are we beyond our roles, and how can we remain authentic across them? Archived Project Mindset post, originally published in 2022. Dates and roles reflect the original publication. Exploring identity with…