Max Spielmann is joining us at Dinner im Schloss. His story connects the future of Heidelberger Brauerei with responsibility for his home region.
What if 🏰 Heidelberg had lost its own beer?
On 28 April, Max Spielmann will be a guest at Dinner im Schloss 🙏
And I am particularly excited about that.
Max is the owner and managing director of Weldebräu GmbH & Co. KG.
And he has done something that takes real courage:
He took over the long-established Heidelberger Brauerei GmbH and completely rethought the brand to lead it into the future.
Honestly, I had already started to worry that our #Heidelberg beer might one day disappear.
As someone from Heidelberg, that genuinely matters to me. Seeing a piece of our city’s history simply vanish would hurt.
That makes our conversation on stage all the more interesting:
How much emotion goes into a decision like this?
Where does love for your home region end and the business case begin?
At what point do you honestly say: it is time to pull the plug?
Which KPIs determine that decision?
And what does it feel like to take responsibility for a brand with a history?
Thank you, Max, for being willing to have this discussion.
And thank you to Miriam Spear, with whom I have been in contact for a long time, for making this connection possible.
I am really looking forward to the conversations at the upcoming Dinner im Schloss!
Original post on LinkedIn (German)
Originally published on LinkedIn on 4 February 2026. References to dates and events reflect that time.
