KASPAR BERG and my personal connection: an archived Project Mindset post, originally published in 2021. Dates and roles reflect the original publication.
What Joining KASPAR BERG Means to Me
I have a deep personal connection to the historic BERG brand. Its products have long been common in sports halls and performance centres. Founded in 1860, the brand was unfortunately abandoned in the 1990s. A good acquaintance bought the trademark rights, and together we are trying to restore BERG to its former standing.
Why am I glad to be involved? As someone born in Iran, I am proud to belong to German society. Germany gave me schooling, university and the freedom to develop. Being part of a historic German brand is a personal highlight.
From the start, we agreed that BERG products needed to be special. I think our stainless-steel kettlebells achieve that!
More soon!
More in the Project Mindset archive (German) and the Reza Mehman Podcast.
