8. Immigration Edge

Immigration Edge: Turning disadvantages into advantages

How to turn a lack of resources, network, and experience into a real competitive advantage with the right mindset.



Reza Mehman, host of this episode about immigration edge

Introduction

Immigration Edge describes a mindset that transforms perceived disadvantages into genuine competitive advantages. In episode 8, Reza Mehman explores life with limited resources, contacts and experience. He discusses how those constraints can encourage creativity, risk-taking and success. The term originally comes from US entrepreneur Bedros Keuilian, who, as an Armenian immigrant in the USA, built a successful business. Reza applies the concept to his own career path and uses concrete examples to show how he and his parents turned necessity into a virtue. This isn’t just about people with a migration background, but about anyone who feels like they’re starting from scratch. This episode provides three clear strategies that anyone can immediately implement to turn bottlenecks into opportunities.


Summary

In one sentence: Immigration Edge means being creative with available resources, learning through experimentation, and approaching other people openly to turn disadvantages into advantages.

Short summary: Reza Mehman describes three pillars of the Immigration Edge mindset: first, the efficient use of existing resources for win-win situations. Second, the trial-and-error mentality, which views mistakes as learning opportunities. And third, openness to new connections. He illustrates each pillar with personal stories, from his mother, who traded haircuts for music lessons, to an 18-year-old intern who simply approached him. The message: those with limited resources must become more creative, and therein lies the advantage.

Detailed summary: Episode 8 explores the Immigration Edge concept. Reza Mehman draws on US entrepreneur Bedros Keuilian’s idea and adapts it to his own experience. First, use existing resources efficiently to create win-win situations. Examples include bartering or offering company shares instead of a salary. Second, try things out, even without all the information. Trial and error includes mistakes as unavoidable steps in learning. Third, stay open to new connections. Approach people and ask for help rather than letting shame hold you back. Reza does not limit this mindset to people with a migration background. He also applies it to anyone lacking contacts, money or experience.


Context: Who, What, Why

Who is speaking? Reza Mehman, entrepreneur and host of the podcast Project Mindset, reflects on his own experience as the child of Iranian immigrants in Germany.

What is it about? The concept of “Immigration Edge” is the idea that people who start with few resources can develop a real advantage through creativity, risk-taking and openness.

Why is this relevant? Because many people, whether with or without a migration background, feel blocked by a lack of resources, insufficient networks, or inexperience. This episode shows that precisely this starting point can shape a mindset that leads to greater long-term success.

Three key questions of the episode:

  • How can win-win situations be created with limited resources?
  • Why is a trial and error mentality crucial for success?
  • How do you overcome feelings of shame and approach other people openly?

Table of contents

  1. Introduction – What Immigration Edge is about
  2. Summary – The episode in brief
  3. context – Background and key questions
  4. Topics and classification – The central topics
  5. Key messages – The most important messages
  6. Frequently Asked Questions – Answers to key questions
  7. Highlight quotes – The most defining statements
  8. Transcript – The full episode to read
  9. Keywords – Relevant search terms
  10. Names and terms – Important references
  11. Quotable passage – For sharing and quoting

Topics and classification

1. Use resources creatively and create win-win situations

Those with little money or contacts have to work with what they have. Reza shows how bartering and offering company shares instead of a salary can enable genuine partnerships.

Keywords: Utilizing resources, win-win situation, creative solutions

2. Trial and Error as a Success Strategy

Instead of waiting for perfect conditions, just start and learn from mistakes. This mentality also explains why the entrepreneurial success rate among people with a migration background is above average.

Keywords: Trial and error, risk-taking, daring to start a business

3. Openness to new connections

Actively approaching people, asking for help, and building networks, even if you’re starting from scratch, is crucial. Overcoming feelings of shame is the key step.

Keywords: Building a network, connections, openness

4. Migration experience as a competitive advantage

The challenges associated with migration shape a mindset that strengthens creativity, adaptability, and perseverance. This also applies to anyone who finds themselves in a new, unfamiliar situation.

Keywords: Migration background, competitive advantage, mindset

5. Making a virtue out of necessity

The German proverb sums up the essence of the Immigration Edge: Those who see disadvantages as opportunities develop skills that others never need and therefore never learn.

Keywords: Making a virtue of necessity, turning disadvantages into opportunities, mindset shift


Key messages

  • Immigration Edge means turning perceived disadvantages such as lack of money, network, or experience into an advantage.
  • Those who have little must be creative with available resources and create win-win situations.
  • A trial and error mentality is crucial: it’s better to try things out and learn from mistakes than to wait for perfect conditions.
  • Migrants are often more risk-prone, which explains why the rate of entrepreneurship among people with a migration background in Germany is above average.
  • Openness to new connections is a success factor: Those who politely and directly ask for help will receive it in the vast majority of cases.
  • Feelings of shame are the biggest obstacle when it comes to making new contacts and accepting help.
  • The Immigration Edge principle applies not only to people with a migration background, but to anyone starting from scratch.
  • Mistakes and setbacks are not defeats, but necessary steps on the road to success.
  • Instead of paying out company shares in cash, founders can also use skills or equity stakes as currency.
  • Those who attend events should make it a point to actively approach new people and specifically ask for help or contacts.

Frequently Asked Questions

What does Immigration Edge mean?

Immigration Edge refers to the mindset of turning perceived disadvantages, such as a lack of network, limited funds, or insufficient experience, into a competitive advantage. The term originates from US entrepreneur Bedros Keuilian and describes how the challenges of migration foster creativity, risk-taking, and adaptability.

Does the Immigration Edge concept only apply to people with a migration background?

No. Reza Mehman explicitly emphasizes that the concept applies to anyone who finds themselves in a situation where resources, networks, or experience are lacking. Whether moving to a new city, starting university, or founding a company: the principles are universally applicable.

How can you create a win-win situation with limited resources?

By asking yourself what skills or abilities you have that are valuable to others. Reza’s mother, for example, traded haircuts for music lessons. Offering company shares instead of a salary is also a way to attract partners when budgets are tight.

Why is trial and error important for success?

Because you can never have all the information before making a decision. Those who wait until everything is perfect never take action. Mistakes are not defeats, but necessary learning steps that lead to long-term success.

How do you overcome feelings of shame when networking?

By realizing that most people react positively when you politely and directly ask for help. At worst, someone will say no. Reza recommends making a conscious effort at events to approach new people and openly ask for support.

Why is the rate of entrepreneurship among migrants in Germany higher?

Reza suspects that people who venture into a new country without an existing network and resources are generally more risk-tolerant. This willingness to tolerate uncertainty and try new things also extends to starting businesses.

Who is Bedros Keuilian?

Bedros Keuilian is a successful American entrepreneur of Armenian descent. He coined the term “Immigration Edge” to describe how his difficulties as an immigrant made him creative and ultimately successful.

What is the meaning of the proverb “making a virtue of necessity” in the context of Immigration Edge?

It summarizes the core of Immigration Edge: Those who find themselves in a difficult situation are forced to find creative solutions. This enforced creativity can become a real advantage in the long run compared to people who have never had to experience these challenges.


Selected statements from Reza Mehman

“I truly believe that there are always situations where you think, wow, I’m stuck here, I have a problem, this is a challenge. I don’t have enough money, I don’t have enough resources, I don’t know enough people to move forward, and yet I still believe that in such moments you can find ways to reach your goal.”

“She still tried to use the available resources, in this case the resources that she is good at cutting hair, to give value to someone else, in order to get value in return.”

“I’m just going to give it a try, I’m daring to take the step, I’ll gain the experience, I might even fail in terms of mindset. But that’s not bad at all, because all the fails will help me to learn from them sometime in the future and to win afterwards.”

“When I first founded my company, I now realize in retrospect how little I actually knew about it. But honestly, I had to have that experience so that I know what I’ll do differently next time.”

“If you approach other people in a truly plain, polite, and friendly manner and say, ‘Hey, I need your help right now because I’m stuck,’ you will actually receive help in the vast majority of cases.”

“Sometimes a small skill you have is enough, which the other person simply needs at that moment. Sometimes it’s enough to create a win-win situation, to use your resources as efficiently as possible.”

Courage and new opportunities

“I actually believe it’s because if a person from another country goes into another country without knowledge in certain areas that are needed, they are simply more risk-prone by nature.”


The full conversation

Hi everyone, this is Reza Mehman, and you’re listening to the eighth episode of the Project Mindset podcast. Today’s topic is Immigration Edge. I find the term incredibly interesting. Admittedly, I didn’t invent it myself; I essentially borrowed it from a very successful entrepreneur. I saw a YouTube video of his where he talks about how he immigrated to the US as an Armenian and successfully built his business there. The interesting thing was that he said he became successful precisely because he faced so many difficulties as an immigrant at the beginning, and because he had to navigate around these difficulties each time, constantly coming up with alternatives, he became successful.

He called the whole thing Immigration Edge. And another thought I have in this context is that, quite a while ago now, I think a year or two ago, I met three Syrian refugees at an event who had come to Germany. They were incredibly bright guys; they learned German relatively quickly and are now studying. I think one of them has even finished her degree, as far as I can tell. After my presentation, they asked me, “Hey Reza, how did you do it? How did you build your career? How did you manage to build all of this here? Could you give us some tips on how you got ahead?”

Experiences with discrimination

What they also unfortunately mentioned was that they had experienced some emotional discrimination here and there and, as a result, felt quite disadvantaged compared to others. At that moment, I gave them one or two tips on how I would handle the situation, but back then I couldn’t quite articulate what I try to do today, namely, that you can make a virtue out of necessity. That’s a great German proverb that I really like, because I truly believe in it. There are always situations where you think, “Wow, I’m stuck here, I have a problem, this is a challenge.”

I don’t have enough money, I don’t have enough resources, I don’t know enough people to make progress, and yet I still believe that in such moments, one can find ways to reach one’s goal. That’s why today’s topic is Immigration Edge, because I think many people with a migration background—and I certainly don’t want to exclude Germans, because there are also Germans who face corresponding challenges, let’s say, because they lack a network and so on.

Understanding the concept beyond migration

Or even, I know East Germans who came to West Germany and say, “Hey, I feel a bit disadvantaged here.” So, I don’t actually want to exclude anyone with the term “Immigration Edge,” but I think it captures quite well what I want to express, namely, that Immigration Edge consists of addressing a mindset issue, specifically, addressing one’s decisions. As a first example, for me, Immigration Edge in this case means specifically using the resources one has effectively.

What I mean is, when we first arrived in Germany, it was incredibly important to my parents that I get music lessons. Back then, of course, there was no YouTube.co where you could just book a few courses online; you actually had to hire a music teacher. It was quite expensive, costing several hundred Deutsche Marks at the time, but my parents were still determined to do it. My mother asked around among her acquaintances, and sure enough, one of them, who was a music teacher (or had been one), was willing to give me lessons.

In return, my mother offered to cut her hair, since she was a hairdresser at the time. I personally found it incredibly interesting that my mother tried to find a way, because money was perhaps a bit tight back then. But she still tried to use the available resources—in this case, her skill as a hairdresser—to give value to someone else, in order to receive value in return. So, in this case, that I get music lessons.

Working together with existing resources

This instilled in me very early on the idea that, typically, when I want to partner with someone, whether as a business partner or whatever, I should try to create a win-win situation. The resources I have—for example, I might be working with someone who needs exactly something that I currently possess in terms of my skillset—and that’s precisely what I offer to ensure that we both benefit and are happy and able to work together effectively.

A very small example in this context is that when I first started my film company, I didn’t have enough money to bring good people on board. But what I did, of course, was consider what I could offer them instead of money. And the first idea was to offer them shares in my company. Not money, but concrete shares in my company. That’s what I mean by the first Immigration Edge: using resources wisely to create a win-win situation.

Finding new paths through experimentation

The second immigration edge, which is essentially the mentality behind the second point, is trial and error. What I mean by that is, you might know this feeling: you’re moving to a new city, starting a new course of study, wanting to start a company, or changing employers. You basically have no idea how to do it. Now, you could complain about it: I don’t know anyone, I don’t have any money, I don’t have a network, and so on. Or you could think, and this is something I learned from my parents: trial and error.

I’m just going to give it a try now, I’m daring to take the plunge, I’ll gain the experience, and maybe I’ll even fail in terms of mindset. But that’s not a big deal at all, because all those failures will help me learn from them someday and ultimately succeed. I was talking to a good friend of mine about this a while ago, and interestingly enough, he told me—we’re about the same age—that he regrets not having tried more things in his life.

Maintain the courage to try new things

He now has a secure job and family, etc.. But he regrets not having tried more things because he had one or two wishes. But he never really pursued them because he always played it safe. He never tried anything new, never left his comfort zone. From my perspective—that was instilled in me, too—when I compare it to my parents, who came to Germany from Iran 35 years ago. They really just tried to establish themselves here.

Back then, they didn’t have a network, they didn’t have enough money, they didn’t have the necessary resources to be successful here. But they tried anyway. I think that’s one of the reasons why the startup rate in Germany is typically higher among migrants than the national average, simply because many migrants are a bit more risk-tolerant. I actually believe it’s because when someone from another country goes to a new country without the necessary skills, they’re simply more risk-tolerant by nature.

Learning from experience and making contacts

And I always try to apply this trial-and-error mentality to myself when I’m faced with a situation where I think, “Oh, this is a huge challenge, how am I supposed to decide this?” I tell myself, “I can’t possibly have all the information. I just have to try it out.” Only then do I know if it was right or wrong. I also really like the third immigration-edge mentality. I have the impression that, in some cases, the people who are more open, who approach others more, are also a bit more successful over time.

And what I mean is, let me put it this way, they’re simply open to new connections. What I mean by that is, two or three years ago I gave a short presentation, and right afterward, a really great young guy came up to me and said, “Wow, Arisa, I really loved your presentation. I want to work for you. I want to do an internship with you. You can start working for me.” I thought that was really cool. I think my colleague at the time was about 18, if I remember correctly.

He was really young and just approached me directly. And that really impressed me. That’s why I immediately, somewhat taken aback, said, “Yes, okay, gladly.” Interestingly, he was one of the best interns/working students I’ve ever had at my company. And that made me realize again that whenever I’ve started somewhere new, perhaps without a network or resources, I still always have to be open to approaching people and asking directly, “Hey, I need your help.”

Approaching other people openly

Can you tell me how to find this or that, or how to get hold of something? And quite honestly, I’ve very rarely experienced anyone reacting rudely to that. So, in the worst-case scenario, they say, “No, I can’t help you.” But this openness to connections, this mentality, is something I can truly recommend to everyone. I know many people don’t like doing it because they feel a bit ashamed. And I also come from a culture where shame is a relatively big issue.

Everyone wants to make a good impression. But if you approach people in a genuinely straightforward, polite, and friendly way and say, “Hey, I need your help right now because I’m stuck,” you’ll actually get help in almost all cases. So, that’s basically what I understand by Immigration Edge. I found this guy, Bedros Kylian—that’s his name if you want to Google him—who talked about Immigration Edge and how he became successful in the US.

Three thoughts for your everyday life

I’ve kind of transformed what Immigration Edge means to me. I hope you understood what I meant. So, number one is using your existing resources as efficiently as possible, meaning not thinking, “I have nothing to offer.” Sometimes a small skill you possess is all it takes when someone else needs it. Sometimes, simply creating a win-win situation by maximizing resource efficiency is enough. The second point was, of course, trial and error.

Honestly, when I first founded my company, I realize now, in retrospect, how little I actually knew. In five years, I’ll probably think about it even more. Oh my god, I really had zero clue about any of it—how to draw up contracts with clients, how to do marketing properly, and so on. But honestly, I needed that experience so I know what to do differently next time. And the third thing was being open to new connections.

I think people do this far too little. They don’t approach other people often enough to tell them they need help, that they might need another contact in that area. And I’ve actually made it a habit that whenever I’m at an event, I always make a point of talking to at least one or two people. Usually, something good comes of it, and I can only recommend that everyone do the same. Okay folks, as always, a very short episode. And as always, of course, if you liked the content, please leave me a like or review.

Conclusion and exchange

I’m really happy about this, because it’s the only way the podcast channel can continue to grow. Have a great day and see you next time. As always, mindset is everything.

This transcript was automatically generated using Whisper AI and may contain occasional errors.


Keywords

Tags: Immigration Edge, Mindset, Utilizing resources, Trial and error, Networking, Win-win situation, Migration background, Founding, Risk tolerance, Leaving your comfort zone, Project mindset, Reza Mehman, Bedros Keuilian, Making a virtue of necessity, Connections


Names and terms

Reza Mehman, Bedros Keuilian, Project Mindset, Immigration Edge, Iran, Germany, USA, Armenia, Syria, Win-Win Situation, Trial and Error, Founder Quota, Migration Background, D-Mark, Comfort Zone, Company Shares, Music Lessons, Hairdresser, East Germany, West Germany


Quotable passage

“Immigration Edge means being creative with existing resources and creating win-win situations, rather than focusing on a lack of resources.”
“Those who simply try things out and learn from mistakes develop a trial and error mentality that makes them stronger in the long run than any perfect plan.”
“Openness to new connections is one of the most underestimated success factors: Those who politely ask for help almost always receive it.”
“The biggest hurdle is not the lack of resources, but one’s own shame about approaching others and accepting help.”






You can find more episodes and personal insights at Project Mindset.

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