A social media expert on authenticity: an archived Project Mindset post, originally published in 2022. Dates and roles reflect the original publication.
Be Authentic — Social Media Expert Lara Busch
We all use social media and encounter influencers and personal branding daily. Until recently, however, I could not define exactly what those terms meant. When are you an influencer? When do you have a personal brand? How do you measure performance?
Time to speak with an expert on the podcast!
Lara Busch was writing a dissertation in this field, managing the LinkedIn account of an automotive executive, had a large Instagram following and taught social-media subjects. I could ask all my questions and explore the mindset behind influencing.
We also discussed her personal mindset: what drives her, which mindset had the greatest impact and what she wanted to do after her doctorate.
Thank you, Lara, for a wonderful conversation! The podcast is episode 53, linked below.
More in the Project Mindset archive (German) and the Reza Mehman Podcast.
