Authentic advertising can reflect the society we live in. Seeing Jacob Fatih in this Commerzbank campaign made me think about how much has changed.
Archived Project Mindset post, originally published in 2022. Dates and roles reflect the original publication.
Authentic advertising
As someone born in Iran, I am delighted to see Commerzbank AG running this kind of authentic advertising. Authentic because the market and society keep changing ✅
When we arrived in Germany many years ago, advertisements like this were much less common, as far as I remember. Seeing such a relaxed image featuring someone born in Iran published as a matter of course in the more traditional financial industry really makes me happy.
Anyone who has met Jacob Fatih knows that he really is the person shown in the photograph. Respect to Commerzbank and Jacob for this campaign!
Listen again to the podcast with Jacob Fatih (German).
More in the Project Mindset archive (German) and the Reza Mehman Podcast.
