Being Different as a Special Advantage — Eva Ries

Being different as a special advantage: an archived Project Mindset post, originally published in 2022. Dates and roles reflect the original publication.

Being different as a special advantage

Eva Ries, guest discussing special advantage

“Being different as a special advantage” ✅

My most pressing question for music manager Eva Ries was how she held her own with the nine unruly members of hip-hop group Wu-Tang Clan.

As a manager and promoter of legendary bands including Nirvana, Guns n’ Roses and Wu-Tang Clan, Eva developed a feel for dealing with supposed “alpha males” — especially as a “white woman”, as she puts it.

Her answer was a strategy I have also needed myself: accept being different within a fairly homogeneous group and use that difference to your advantage.

What exactly does that mean? Listen to the podcast with the wonderful Eva Ries on Project Mindset. The original reference was episode 76.

More in the Project Mindset archive (German) and the Reza Mehman Podcast.