Building an event: an archived Project Mindset post, originally published in 2024. Dates and roles reflect the original publication.
Building an event
How do you build an event for 70,000 people? Few people understand that better than Philipp Westermeyer.
Anyone who has attended OMR Festival knows the event’s impact on the digital marketing community.
I am delighted that Philipp took the time this week to answer my questions about Dinner im Schloss. As its organiser, I regularly ask how I can develop the event: how can we provide the greatest value to participants? Which subjects should we focus on? Dinner im Schloss is a much smaller format, but the underlying questions are probably very similar.
A fantastic exchange and so many insights — thank you, Philipp! I now feel a little better prepared for the next Dinner im Schloss on 23 April 2024 at Heidelberg Castle.
More in the Project Mindset archive (German) and the Reza Mehman Podcast.
