FIBO with Kaspar Berg: Why Showing Up in Person Matters

The FIBO trade fair is an important date for Kaspar Berg. Despite the effort involved, the opportunity for personal conversations matters most to me.

FIBO Trade Fair: Kaspar Berg and Personal Connections

Reza Mehman, author of this post about FIBO trade fair

Trade fair stands are expensive‼️ And beforehand, you always ask yourself: will it be worth it?

It is not just the space itself. It is everything around it: time, planning, logistics and staff. Even so, some industry events simply cannot be missed.

For my sports equipment company, Kaspar Berg, #FIBO is exactly that kind of essential event.

For me, this is the most important aspect of taking part in a trade fair:
Sometimes it is precisely these “expensive” decisions that make a difference in the long run.
Visibility, personal conversations and feedback from the market are things you cannot get from a click or an advertising campaign alone.

That is why we are delighted to have a larger stand this year together with our partner VA Seven! 💪

📍 If you are interested in sports equipment made in Germany 🇩🇪, come and visit us 😊.

Original post on LinkedIn (German)

Originally published on LinkedIn on 9 April 2025. References to dates, events and business ownership reflect that time.

Related reading: Personal connections and business networking.