Goodie bags are intended to show guests appreciation. For organisers, they also raise the question of whether the effort involved matches their promotional impact.
Goodie bags at events: effective promotion or a time-consuming undertaking?
At the last 🏰 Dinner im Schloss, I handed out goodie bags to our guests for the first time. They contained high-quality products: lovely beauty items from PARSA Beauty, supplements and superfood bars from my own Project Nutrition shop, and Merian magazines from Heidelberg Marketing. Once again, a huge thank-you for the wonderful support to Katharina Abernethy, Franziska Lorenz, Mathias Schiemer and Lisa Antonietta Gallo 🙏.
The idea was to show appreciation, provide a lovely reminder of the evening and, of course, generate publicity for the brands. What I completely underestimated was how much work it takes to prepare and distribute goodie bags for a larger group of participants! Afterwards, I thought a great deal about how valuable these bags really are from the organiser’s and sponsors’ perspectives. Naturally, I also want to create value for my sponsors.
Studying advertising impact and brand loyalty
A group of students is currently researching precisely this topic. They work with my good acquaintance Prof. Dr. Stefan Lacher at Ludwigshafen University of Business and Society. Their study aims to find out how goodie bags affect advertising impact and brand loyalty.
They are still looking for survey participants. It takes no more than 15 minutes. Would you like to support the students by answering a few questions? Feel free to contact me. I will put you in touch. The results will, of course, be shared once the study is complete 🙂.
One thing I can already reveal: the study results will guide my decision. They will determine whether we offer great goodie bags again at the next 🏰 Dinner im Schloss on 29 April 😉. Link shared in the original announcement.
What do you think about goodie bags at events?
#heidelberg #dinnerimschloss
Original post on LinkedIn (German)
Originally published on LinkedIn on 6 February 2025. The event plans, survey invitation and business names reflect that time. The archived invitation does not indicate that the survey is still open.
Related reading: Personal connections at business events.
