Turbinenöl is making a fresh start as a heritage brand.
Unfortunately, bringing old German heritage brands back to life is no automatic success!
I have experienced that first-hand. With the historic sports equipment brand Kaspar Berg — a BERG football was used in the famous 1954 “Miracle of Bern” — I learned that success is far from guaranteed. It is a real journey of ups and downs. That makes me respect Timo’s path all the more.
On Monday, I attended Timo Stibitz’s relaunch event. He is already a successful steel trader with TS Steel Trade GmbH, yet he is moving in a completely different direction. He has acquired and relaunched an old German heritage brand: Turbinenöl, a spirits brand with cult status in the steel industry.
The event itself made a strong statement. The venue was Hoher Darsberg, known as Toni Kroos’s wedding venue. A place with history, fitting for a brand with history. 💪
I wish Timo plenty of luck and perseverance as he builds Turbinenöl. I am convinced he has the spirit and passion to make this brand big again!
And who knows, perhaps there will be a glass of Turbinenöl to try at the next Dinner im Schloss on 28 April 2026. 😉
Originally published on LinkedIn on 2 October 2025. Time references and mentions of events relate to that date.
