Kaspar Berg: Why I Sold My Shares

I have sold my shares in Kaspar Berg. For me, the decision represents greater focus and a deliberate look ahead to 2026.

Focus means choosing

You can do anything in life, but you can’t do everything.

The older I get, the better I understand this quote. That is why I sold my shares in Kaspar Berg GmbH last week.

I had been involved in the company for several years and made this decision very consciously, looking ahead to 2026.

To me, the quote means this: focus does not come from starting something new. Above all, it comes from having the courage to bring things to an end.

Consciously or unconsciously, I have repeatedly removed one or two things from my life over recent years to start the new year with greater clarity. Sometimes they were projects. Once, it was even a long-standing friendship, because our paths, perspectives and priorities had changed. That was difficult for me at the time, but looking back, it remains a good decision. It is still not easy for me to speak or write about it. I do so anyway because it might help someone else make courageous decisions for themselves.

Why I sold my shares

This year, it is fitness equipment, and with it Kaspar Berg. Of course, that is not comparable to a long-standing friendship. But as a big fan of our products myself — see the photo in the original post — it was not an easy decision either.

The outcomes I had hoped for did not materialise. At the same time, I realised that my energy is much better invested elsewhere: in existing responsibilities, growing projects and subjects I care about wholeheartedly.

So one of my goals for 2026 is to do a lot, but do fewer things at the same time.

Who has similar goals for the coming year?

Original post on LinkedIn

Originally published on LinkedIn on 15 December 2025. Time references and mentions of events relate to that date.